RAM Tool and Supply

January 31st, RAM Tool held their celebration of their Million Dollar Sales Team Members at the Wynfrey Hotel. This dynamic company (A Birmingham based one at that!) provides on-site products for the construction industry. Their winning attitude shows in every employee they have! Their ethis and spirit shows in their core beliefs:

  1. Heroic Service – Ram Tool employees will do whatever it takes to help your job run easier
  2. Integrity – Ram Tool employees act honestly in all that we do
  3. Sense of Urgency – Ram Tool employees act quickly to take care of your needs
  4. Maximizing Talent – Ram Tool helps its people continue to learn and grow, so that we have the best team in the business.
  5. Win through Relationships – Strong relationships with our employees, our customers and our vendors are a cornerstone of Ram Tool

It’s easy for Fotowerks to identify with this organization because these same principles are what has guided and grown us in our 13 years of experience. Way to go RAM Tool!!!

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The Birth of a Cover

When Stephanie Whittaker (local Editor, Boss, Mastermind) behind the Birmingham edition of the Perfect Wedding Guide (PWG) decided to break tradition a little bit for their cover, she called Fotowerks to see what we could brew up for her.

The challenge was this – She wanted to keep the look of the magazine intact, but to use a “Fresher Face” type of bride than what PWG corporate was offering them for the Fall 2008 cover. She asked us if we could do the cover… only better.

No easy feat. PWG is well established, very particular about the look and style of the magazine and allowing an outsider to shoot the cover was a long shot. Stephanie said that she knew it had been done before in other markets in the U.S. and she was confident that we’d be her best bet for getting it approved.

After getting some particulars from the publisher (This issue was to have a medium grey background) and Stephanie found us a lovely model/bride (Lindsay Hollingsworth) all we needed was a gown (a Rivini from The White Room), flowers (from Flower Stems) and makeup (Anna Leigh DeLaire).