When Stephanie Whittaker (local Editor, Boss, Mastermind) behind the Birmingham edition of the Perfect Wedding Guide (PWG) decided to break tradition a little bit for their cover, she called Fotowerks to see what we could brew up for her.
The challenge was this – She wanted to keep the look of the magazine intact, but to use a “Fresher Face” type of bride than what PWG corporate was offering them for the Fall 2008 cover. She asked us if we could do the cover… only better.
No easy feat. PWG is well established, very particular about the look and style of the magazine and allowing an outsider to shoot the cover was a long shot. Stephanie said that she knew it had been done before in other markets in the U.S. and she was confident that we’d be her best bet for getting it approved.
After getting some particulars from the publisher (This issue was to have a medium grey background) and Stephanie found us a lovely model/bride (Lindsay Hollingsworth) all we needed was a gown (a Rivini from The White Room), flowers (from Flower Stems) and makeup (Anna Leigh DeLaire).